A-Watch to Watch Out For


During the most awaited Apple launch in September 9, Apple CEO Tim Cook uses the “one more thing” introduction that was a trademark of Apple co-founder Steve Jobs, as he announces about the Apple Watch. “Apple Watch is the most personal device we have ever created,” Cook says. The Apple Watch comes with a wireless MagSafe-styled wireless charging to keep it powered up. It’s inductive and magnetically snaps onto the watch’s back.

The watch comes in two sizes and an array of choices of interchangeable, fashionable bands. “It is the next chapter in Apple’s story,” Cook says of the first new product category to be entered by the company since the death of Jobs in 2011. “We invented intimate ways to connect and communicate directly from your wrist; it works seamlessly with iPhone and it is also a comprehensive health and fitness device,” he adds. While Apple Watch has touch-screen capabilities, many controls were designed into a “digital crown” button to avoid fingers from blocking screens.

Sensors on the Watch can detect a wearer’s pulse, and the devices tap into motion sensing features in iPhones to provide a “comprehensive picture of activity” and get help working toward fitness goals, according to Apple senior vice president of design Jonathan Ive. Applications for Watch including map software that guides people to destinations with gentle “taps” on the wrist. The watch also comes with fitness tracking capabilities, noting data with the use of an accelerometer and sensors, with Fitness and Workout apps available to keep track of their activities and set goals for themselves.

The Apple Watch will come in three packages: The Apple Watch, The Apple Watch Sport, and the Apple Watch Edition, and the devices will work with the iPhone 5, 5S, and 5C, as well as the iPhone 6 and 6 Plus.

The Apple Watch will be available beginning 2015 for US$349. #jnv


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